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Four drug education ads from the Foundation for a Drug-Free World have won the bronze 2008 ADDY Los Angeles competition for excellence in creativity and execution. The powerful public service announcements show teens led into tragedy.
The public service ad campaign was directed by Gary Ravenscroft, who also co-wrote them with writer Christopher Smith.
Called the "They Said/They Lied" series, the dramatic and fast-paced ads present teens of various backgrounds stating what they were told that turned them on to drugs, followed by real-life episodes of the drug's impact on the teen's life and family. The PSAs close telling the audience to "get the truth about drugs" at www.drugfreeworld.org.
"These ads talk and debunk myths about drugs young people hear on the streets," said Ravenscroft. "They cause people to think and question the information they have about drugs and realize they might be misinformed."
Founded in 2006, the Foundation for a Drug-Free World provides free youth-friendly drug education material to empower young people with straightforward facts gleaned from official surveys and studies. The Truth About Drugs series includes pocket-sized booklets, also available online, on crystal meth, marijuana, Ecstasy, crack, cocaine, and LSD, as well as addictive prescription stimulants and painkillers. New booklets on alcohol abuse and inhalants are also currently being developed.
The ADDY competition is conducted by the American Advertising Federation. It is known as the largest and toughest competition of its kind in the world with over 60,000 entries annually.
The Foundation for a Drug-Free World was established to meet the growing demand for the "Say No to Drugs Say Yes to Life" program, which has been conducted for more than 20 years by members of Scientology churches in collaboration with the interfaith community, volunteer organizations, educational institutions and government agencies.
To see the award winning PSAs or learn more about the Foundation visit www.drugfreeworld.org.
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